ABOUT ME

With a rich background spanning the food and beverage, fashion, health and wellness, and lifestyle industries, I bring a wealth of experience in public relations and communications to my consulting practice. At Cali Communications Consulting, I specialize in crafting compelling stories, managing crises, and enhancing brand visibility across diverse platforms. My career has seen me lead high-impact communications strategies at leading companies like PATH, Daring Foods, and lululemon, where I have developed award-winning campaigns, managed high-profile PR agencies, and guided executive thought leadership.

My hands-on approach ensures that each client benefits from a tailored strategy that drives results and elevates their brand presence. Whether it’s through strategic planning, media relations, or crisis management, my goal is to empower brands to tell their story effectively and achieve their communication objectives.

When launching Cali Communications, my goal was to offer startup brands the benefits of having a dedicated head of PR and communications without the commitment to a full-time role and salary. By hiring me on an hourly basis, you gain flexible access to expert advice and direction through critical phases such as product launches, refining messaging, and strategic planning, all without long-term obligations.

TESTIMONIALS

  • "During my time working with Eden, I was always impressed with her collaboration and the way she managed, supported and empowered her agency partners. She is a team player, a hard worker, and a go-getter. She always available to brainstorm and problem solve. It was a pleasure to work with her, and I look forward to crossing paths with her in 2023 and beyond."

    — Liz Anklow, Executive Director, DKC Agency

  • "It was an absolute pleasure working with Eden while she supported our communications team at lululemon. She’s incredibly professional, curious, resourceful and has a lovely creative energy. I was always impressed with her positive can-do attitude and proactive approach — Eden is a great addition to any team. "

    — Erin Hankinson, Senior Director Global Communications, lululemon

  • "Eden played an essential role at The Co-Op Agency leading several accounts and consistently securing media placements across lifestyle, trade, and business media outlets. She excels in strategic planning, client management, media relations, and leadership, and she is extremely charismatic. Any team would be very lucky to have her on board."

    — Amy Barbanell, Vice President, Co-Op Agency

  • "Eden is a resourceful and talented PR professional. I was blown away by how much she was able to accomplish in such a short time. She is an effective leader and a has a can-do attitude that propelled her to achieve her goals with ease. She challenged the team with new and interesting ideas to gain exposure for Your Super, while acting as a vital team player who was always willing to take on projects outside of her role. Anyone would be lucky to work with such a bright star."

    — Kellyn Legath, Brand Marketing Manager, Your Super

  • "Eden knows how to pitch editors like its second nature (it is for her), collaborate with stakeholders, communicate the impact of press, and firmly guide a brand to positive PR that leads to growth of the business. I was most impressed with Eden persuading leadership on which ideas were best for the brand and business. She's absolutely comfortable in managing multiple opinions, managing up, and leading the conversation to innovative and positive ideas. She is an expert and as a small but mighty in-house team, we were lucky to have her juggling multiple priorities and make a huge impact. "

    — Sonja Bistranin, Head of Brand, Your Super

QUESTIONS? LET’S CHAT.

HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH ME.